#I’m not a robot
And I defend the right of animals to live!
In a project we developed with Vestel, people thought they were solving an ordinary CAPTCHA when registering on the Vestel website. However, they were soon presented with images of animals, learning through impactful designs how these creatures suffer and die due to cruelty. At the end of the story, the message “If you’re not a robot, you can’t remain indifferent to such cruelty” was conveyed. As a result, the government could not ignore public outcry, and the Animal Rights Law was brought back to the parliament’s agenda. #benrobotdeğilim
ClientVestelServicesArt Direction, AdvertisingYear2018